A documentary on seismic risk and preparedness in the Pacific Northwest, demonstrating PAG’s capability in public communication and resilience-focused media.
Rumblings: Preparing for Cascadia
Overview
Rumblings: Preparing for Cascadia examines the risks posed by the Cascadia Subduction Zone and the implications for communities across the Pacific Northwest. The film brings together subject matter experts, emergency managers, and public officials to explain the science, potential impacts, and practical steps for preparedness.
Public Advisors Group Role
Principal Consultant, Spencer Karel, served as co-producer of Rumblings: Preparing for Cascadia. PAG consultants led the integration of emergency management subject matter expertise into a publicly accessible format, ensuring that complex seismic risk information was translated into clear, accurate, and actionable content for a broad audience.
This work demonstrates PAG’s ability to bridge technical expertise and public communication, supporting jurisdictions in delivering credible, high-impact messaging.
Key Themes
Cascadia Subduction Zone risk
Regional catastrophic planning challenges
Infrastructure and lifeline vulnerabilities
Public preparedness gaps
Multi-agency coordination
Public Advisors Group develops documentary-style content, public service announcements, and targeted communication products designed to support preparedness, response, and resilience objectives.
Services include:
Concept development and narrative design aligned with policy and operational goals
Translation of technical subject matter into public-facing content
Coordination with subject matter experts, agencies, and stakeholders
Production support for video, digital, and multi-platform distribution
Integration of media products into broader preparedness and outreach strategies
These capabilities enable clients to improve public awareness, strengthen stakeholder engagement, and communicate risk effectively.